What do music, word processors, and taxis all have in common? They are all moving toward business models based on access, rather than ownership—the fundamental principle behind the sharing economy. Rather than having a small group of people owning taxis and driving people around, apps like Uber and Grab enable everyone driving a car to pick up a passenger during their normal commutes. But this idea won’t work in every field, everywhere; certain foundations need to be in place first.
One common problem for many blogs and websites is that they're getting plenty of traffic - but not enough of it is converting to sales. If that's something you're struggling with - you're not alone.
Believe me - I've been there too. When I first started my website, I'd had a bit of early success getting some good traffic - but hardly any of it was actually opting-in to my list or making a direct purchase. I knew there must have been a way to get more of my traffic volume to convert - so I learnt more about how my website design was really working for or against me. After a lot of trial-and-error, I soon started seeing positive changes from my actions. In this article, I'm going to show you what I did. Hopefully, these 12 design tweaks could be enough to start turning your blog into a money-making machine. It’s Monday morning and you’re feeling a bit jaded. You enter your office, sit down, and immediately feel like going back to bed.
Now, it’d be understandable to lay the blame at the door of the weekend itself, but take a look at your desk. Is it a mess? In fact, is the office itself a horror story of paperwork, unused stationery, old laptops gathering dust, discarded water bottles and Post-It notes to which you no longer refer? The reason you feel so unproductive this Monday morning might simply be because your office needs a proper declutter. Combine the following decluttering tips with productivity best practices, and you’ll be onto a winner: Running a business is an exercise in collaboration.
You have sales and marketing teams to push products and services out of the door. The IT guys ensure the business has the tech infrastructure to support what it does. The HR department manages and takes care of employees. And then we have the finance department to make sure every dollar is well-spent. Different departments and responsibilities. But everyone works towards the same goal of providing value and generating profit - at least that’s how it should be. Increased collaboration is an essential ingredient in a high-performing and productive workforce. If your office needs a little boost in collaborative spirit, the following best practices will help you get started. It’s odd to think that in a world of email, instant messaging and LinkedIn, traditional networking events are still regarded as a vital tactic for business growth.
If you’re yet to attend a networking event because you have fears it might result in a wasted day, I’m afraid you’re missing out. Chances are, there are some fabulous networking events right on your doorstep, just waiting for your attendance, and while you’re certainly not alone in being wary of them, I’d like to take this opportunity to debunk some common myths. If you’re a business owner looking to get some exposure, a trade show can really help you stand out. Not only will you raise awareness of your brand, you will also be able to meet potential clients and investors. The main challenge you are likely to face at a trade show is competition from other businesses that are also looking to get noticed, so here are five trade show tips that will be sure to make your business stand out among the rest: How do you decide to spend your marketing budget? Are you sure you’re investing in the right areas?
Yes, you need online presence and printed marketing. But are you missing out on one of the most beneficial tools every business should invest in? I call this an investment, not an expense. That’s the power of company signage. Here’s why. We’ve all been there - that long, seemingly impenetrable to-do list that just won’t reduce, no matter what you do.
You’ve spent days trying to tackle it, but rather than see the number of items diminish, you seem to simply be adding yet more jobs to an already unmanageable list. What gives? Actually - technology! If you’re battling like this every day at work, there’s a strong chance you’ve developed an unhealthy reliance on tech to get stuff done (and let’s be honest, it isn’t working, is it?). Here’s what you need to do: It shouldn’t come as any surprise that video is big news in marketing. With recent studies claiming that “online videos will account for more than 80% of all consumer internet traffic by 2020”, smart marketers are turning their attention to video as a way to stand out in all the noise currently doing the rounds on social media.
However, other surveys have also shown that “83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources”. Video creation is often seen as an expensive and time-consuming process that is out of reach for the majority of time and budget strapped marketers. This is a common misconception and with the right approach all businesses can leverage a video marketing campaign to their benefit. In this article, we tell you how. I’ve always been a bit of a tech addict. The newest iPhone, most talked-about app and latest passing social media bandwagon are never far from my grasp.
Since I’ve gone fully independent in the field of digital marketing, my love for technology has been combined with an absolute reliance on it. I now need tech to be as productive as possible, to produce my best work and to ensure the money comes in. It excites me more, too, because if I look just a few short years ahead, I can see several trends and forecasted innovations that I think will help me take my micro business onto even greater heights: |
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